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Clean Beauty Trends: What's New and Exciting in the Clean Beauty Industry

multistick makeup

The clean beauty industry has seen the most exciting shift lately. People are willing to explore more cleaner options within their beauty products, as they are becoming more aware of certain ingredients.

Here are some clean beauty trends in the clean beauty industry -

  • Less is more

The concept of "less is more" has gained traction, with consumers seeking products with minimal steps and maximum efficacy. A desire for transparency and products free from unnecessary hassle drives this trend.

Skin story's multisticks are exactly what consumers are looking for. The term "multistick" says it all - can be used in multiple ways—the legacy multistick for an ultra-natural healthy look beautifully worn on lips and cheeks— the bold multistick for eyes, lips, and cheeks and the Bare multistick for the face as moisturizer and primer.

  • Free from harmful substances

The clean beauty trend began when consumers focused on products free from harmful substances. Clean beauty brands began rebuilding their products or building brands from scratch by removing harmful ingredients, particularly toxic ones, such as sulfates, parabens, and phthalates.

  • Sustainability Shift

While the clean beauty industry is focusing on free-from harmful ingredients, it also includes sustainable products. We are starting to see a high consumer shift from conventional beauty to sustainable beauty.

Clean beauty brands have environmental benefits such as being vegan, cruelty-free, reusable packaging, and plastic-free materials as packaging.

  • Looking for real products - Authenticity and Transparency

In an era of greenwashing and misleading marketing claims, consumers are increasingly becoming more aware of authentic and transparent labeling. People want to know what they put on their skin and demand honesty from brands.

Summing up

The clean beauty industry is witnessing exciting new trends reshaping how we approach skincare and cosmetics. The focus on simplicity, the commitment to creating products free from harmful substances, the sustainability shift, and the demand for authenticity and transparency drive this transformation.

As people become more conscious of the products they use, clean beauty brands are stepping up to meet their expectations, revolutionizing the industry for a healthier and more sustainable future.

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